Calculate the cost of a mug
Most potters underprice their work because they've never actually calculated the true cost. Let's fix that.
Track ALL inputs for one mug
Materials
- Clay: weight used × cost per kg
- Glaze: estimated volume × cost per batch
- Wax, kiln wash, etc.: small but real
Firing costs
- Electricity or gas for bisque: total bill ÷ pieces in load
- Same for glaze firing
- Kiln wash and furniture wear (amortize over ~50 firings)
Time
- Throwing: __ minutes
- Trimming: __ minutes
- Handle + attachment: __ minutes
- Glazing: __ minutes
- Loading/unloading: __ minutes per piece share
Overhead
- Studio rent (monthly ÷ pieces per month)
- Tools and equipment amortization
Now calculate
- Break-even price = total of all the above
- Retail price = materials cost × 3 (standard craft multiplier) or hourly rate × time
The uncomfortable truth
If your break-even is $12 and you're selling mugs for $15, you're barely paying yourself. Know your numbers.