Studio Mastery & Chemistry · Pricing Your Work

Easy

Calculate the cost of a mug

Most potters underprice their work because they've never actually calculated the true cost. Let's fix that.

Track ALL inputs for one mug

Materials

  • Clay: weight used × cost per kg
  • Glaze: estimated volume × cost per batch
  • Wax, kiln wash, etc.: small but real

Firing costs

  • Electricity or gas for bisque: total bill ÷ pieces in load
  • Same for glaze firing
  • Kiln wash and furniture wear (amortize over ~50 firings)

Time

  • Throwing: __ minutes
  • Trimming: __ minutes
  • Handle + attachment: __ minutes
  • Glazing: __ minutes
  • Loading/unloading: __ minutes per piece share

Overhead

  • Studio rent (monthly ÷ pieces per month)
  • Tools and equipment amortization

Now calculate

  • Break-even price = total of all the above
  • Retail price = materials cost × 3 (standard craft multiplier) or hourly rate × time

The uncomfortable truth

If your break-even is $12 and you're selling mugs for $15, you're barely paying yourself. Know your numbers.